E-commerce businesses offer customers the convenience that brick-and-mortar stores don't. Customers can shop from the comfort of their homes and receive the products at their doorsteps too. Comfort and convenience are what draw people toward e-commerce shopping. As an e-commerce business, it's your job to look for ways to make online shopping much more seamless for customers.
Kitting is one of the ways you can make shopping easier for customers. In this post, we'll be talking about how appropriate kitting can help you save time, effort, and money while enhancing the experience of online shoppers. Let's have a look at everything you need to know about kitting in this 2023 guide:
What is Kitting?
Understanding kitting meaning can help you understand the process better. Kitting is the process of putting together different related items that customers prefer buying in a set rather than purchasing each individually. For example, if a customer wishes to purchase a school bag, the seller may create a kit that includes all the things a student would require in school. The kit may include a water bottle, essential stationery, books, and other relevant things.
Kitting is easy, but a lot of effort goes into making one kit. Every aspect is vital in kitting, from deciding what goes into the kit to removing the SKU from individual products, running a quality check, and ultimately packaging them all together. As it is an elaborate process, many e-commerce platforms outsource kitting to kitting service providers.
Kitting is also known as ‘fulfillment kitting,' Both are used interchangeably. It is important to note that kitting differs from ‘bundling' or ‘assembling,' which are often confusing processes.
How to Manage Proper Kitting?
Now that we've understood what kitting is, let's have a look at what goes into making a proper kit that's the best fit for customers' needs:
Carefully Pick What Goes Into the Kit
This is the first and most crucial step. You want to avoid ending up kitting items that are relevant or will not be of much use to the customers. Prioritizing customers' preferences can help you select just the right set of items to put together. Insights on customer browsing history can help you pick items that can be grouped together easily.
Remove Individual SKUs and Create a New One
Once you've decided what goes into the kit, you must remove the SKU of every product in the kit. Now that you'll be selling all the items as one, you must create a new SKU for the kit. Make sure you enter the newly generated SKU in your inventory record system so that you can track the availability as well as sales of the new kit.
Put Together All the Items
Putting together a kit means more than packing all the items into one box or bag. You must run a quality check for every item in the kit and ensure none are damaged. Also, some items in the kit may be delicate or breakable, so pack them specially and place them in the kit to prevent loss in transit.
List the Kit for Sale on Your E-commerce Platform
Now the kit is all set to be listed on your e-commerce platform. Ensure you write an accurate product description for the kit. Hence, customers know which items are available in the single kit. And then wait for customers to place orders! Also, make sure you track the sales of the kits so that you know whether the grouped product is working with customers.
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